He would say, 'The models that you put in the images, those are your actors. "Wildness is a common thread throughout all the collections this summer: runny make-up everywhere, sweaty hair, chipped nail polish, torn tights, crooked buttons, ragged and filthy clothes," elaborated the trend expert. This brings in a further scope of consumers that may be slightly hesitant towards purchasing sandal styles, but can be swayed by sleek Golden Goose Starter frames and minimal embellishments for warmer seasons. Tailoring has long had a profound place in menswear, with a history that stretches back over centuries.

As with apparel, the virtual world influences physical footwear design. I ask about the risk that their intervention could create a new manmade error. The second aspect is that people are increasingly travelling again, celebrating parties and being invited to weddings. Asos Golden Goose found that over two-thirds 69 percent of the 2,000 respondents between 20 and 29 years of age said they will spend the same or more on clothes and fashion in 2023 as they did in 2022 despite the cost-of-living crisis. For us, the strongest categories are those related to business wear.

Proposed in blue marine and black, it marks itself as a timeless piece with all-time classic colors. Items include a varsity jacket with co-branded lettering, an oversized shirt with matching shorts, a number of denim pieces with colourful motifs and t-shirts in a variety of colours with printed messaging. Initially Lively's Golden Goose Shoes growth was fueled by an army of online ambassadors, real people wearing the product in relatable ways, rather than a parade of idealized supermodels on a glittering runway.