Crafting Personalized Content Across the Buyer’s Journey April 8, 2024  by SalesMark Global Take a deep dive into Account-Based Marketing (ABM) strategies to navigate the hypercompetitive market. Today’s hypercompetitive marketplace requires a skilled technique in order to avoid the attention of prospective customers. Besides, it is not only...

The Influence of Predictive Analytics on Pipeline and Revenue April 4, 2024  by SalesMark Global Increase revenue and optimize your sales pipeline with predictive analytics. Table of contents1. Inability to Engage the Right People2. When to Engage and When Not to3. Identify In-Market Accounts4. There is money in time; there is even more money in...

Demand Generation with Content Marketing and SEO April 1, 2024  by SalesMark Global The secret to B2B demand generation success! Businesses can attract and engage their audience through content marketing and SEO by providing valuable insights and strategic tactics to guide them throughout the sales process. Discover how to grow your...

Mastering Outbound Sales: Avoiding Common Mistakes March 28, 2024  by SalesMark Global Explore the key pitfalls hindering outbound sales success and learn how to overcome them. Table of contents1. Excessive Use of Discounts and Promotions2. Prioritizing Prospects Over Customers3. Lack of a Standout Value PropositionConclusion Building personal...

How to Improve Customer Retention With Intent Signals March 26, 2024  by SalesMark Global Table of contentsIntroduction1. What Is the Significance of Maintaining Customer Retention?2. Three Ways to Use Intent Signals to Improve Customer Retention2.1 Easily Identify At-risk Customers2.2 Re-engage With Customers Shopping Competitors2.3 Extend the Right...

The Power of Building Your Own Contact Database March 21, 2024  by SalesMark Global Table of contents1. Considering Purchasing Marketing Contact Lists?2. Where to Source Business Contacts for Your Database?3. What’s the Cost of Business Contact Bases?4. How to Enhance Your B2B Marketing Database?5. What Are the Benefits of Having This Information?...

5 Major Inbound Marketing Mistakes in 2024 and How to Avoid Them March 18, 2024  by SalesMark Global Table of contents1. Not Having Clearly Defined Marketing Goals2. Not Running Enough Tests3. Not Having a Target Audience to Market4. Creating Spam5. Ignoring Customers’ Pain Points   The aim of this article is to discuss some of the main errors...

Unlocking Marketing Success with Business Intelligence March 14, 2024  by SalesMark Global Table of contents1. Effective Analysis2. Digital Advertising3. Content Strategy4. Visitor-to-Buyer Ratio5. Keyword UsageFinal Thoughts Business intelligence tools help marketers do better by using data to understand customers and campaigns. They can segment...

Why Content Management Systems Are Important March 11, 2024  by SalesMark Global Table of contents Introduction Work More Efficiently Create a Uniform Look Conclusion 1. Introduction In any company, content means everything from technical documents to social media posts. Understanding its importance and taking charge of it is crucial. It’s...

Why Do Businesses Need to Start Practicing Intent Marketing? March 4, 2024  by SalesMark Global Discover why intent marketing is crucial for businesses to connect with the right prospects at the right time. Learn how it enhances lead generation and boosts sales.   Table of contents Better Targeting of Prospects Better Way to Prioritize Leads...