In the competitive world of marketing and events, brand activation agencies play a crucial role in helping businesses stand out and make a lasting impression. One key aspect of brand activation is creating stunning custom trade show displays that captivate audiences and leave a lasting impact.

Introduction to Smash Design

One company that excels in creating unique and eye-catching trade show displays is Smash Design. Smash Design is a 3D visual design and fabrication studio that specializes in creating large sculptures, props, and themed environments for brands and events. They offer a range of services, including brand activations, exhibition design, and scenic props.

Smash Design works closely with clients such as marketing agencies, production companies, and event planners to bring their visions to life. With the motto "fantasies you can touch," Smash Design is known for its innovative and creative approach to design and fabrication.

The Process of Creating Custom Trade Show Displays

Smash Design's process for creating custom trade show displays is a comprehensive one that involves several key steps.

Collaboration and Creativity

The first step in creating a custom trade show display is collaboration and creativity. Smash Design works closely with clients to understand their brand, their goals, and their vision for the display. By collaborating with clients, Smash Design is able to ensure that the final product reflects the brand's identity and message.

Design and Planning

Once the vision for the custom trade show display is established, Smash Design's team of expert designers and planners get to work. They use cutting-edge technology and 3D visualization tools to create detailed designs and renderings of the display. This step allows clients to see a preview of the final product and make any necessary adjustments before fabrication begins.

CNC Fabrication and Assembly

After the design phase is complete, Smash Design moves on to the fabrication and assembly stage. Using state-of-the-art CNC technology, Smash Design is able to bring the design to life with precision and detail. Skilled craftsmen work meticulously to ensure that every element of the display is constructed to perfection.

Delivery and Installation

The final step in creating a custom trade show display is delivery and installation. Smash Design handles every aspect of this process, from packing and shipping the display to the event location to installing it on-site. Their team ensures that the display is set up safely and efficiently, ready to wow audiences at the event.

Notable Projects

Smash Design has worked on numerous notable projects, showcasing their expertise in creating stunning custom trade show displays. One such project was an Android 14 sculpture created for Google. The sculpture was a larger-than-life representation of the Android 14 mascot, intricately designed and meticulously crafted to perfection.

Another standout project was a stage set created for a Gabriel Iglesias Netflix special. Smash Design's team worked closely with the production company to create a visually striking stage set that complemented Gabriel Iglesias's comedic style and personality. The set became an integral part of the special, enhancing the overall viewing experience for audiences.

Conclusion

In conclusion, brand activation agency like Smash Design play a crucial role in helping businesses create stunning custom trade show displays that leave a lasting impression. Through their innovative approach to design and fabrication, Smash Design brings brands' visions to life, captivating audiences and setting them apart from the competition. With their expertise, creativity, and attention to detail, Smash Design continues to be a trusted partner for brands and events looking to make a splash in the market.