The Social Network THESN
Search Results
See All Results
  • Join
    Login Register
    Day Mode
  • FAVORITES
  • News Feed
  • EXPLORE
  • Pages
  • Groups
  • Events
  • Blogs
  • Funding
  • Forums
Other

How to Strategizing Account-based Marketing in the B2B Industry

SalesMark Global
Posted 2025-08-20 08:59:30
0
76

How to Strategizing  Account-based Marketing in the B2B Industry

October 30, 2023  by SalesMark Global

Most B2B markets today are likely to recognize account-based marketing (ABM) as an essential element for an effective and go-to marketing strategy. ABM strategies are surging in the business world as marketers are looking for guidance and best practices that can help them launch and scale an ABM strategy. ABM can help your company increase its conversion rate, revenue, and retention, along with aligning with the sales and marketing teams. With the help of case studies, we will emphasize best practices to help you implement ABM in your organization.

 

Best Practice in ABM

ABM for B2B is a strategic approach that focuses on personalized marketing efforts for specific target audiences. However, with the right strategies and techniques, ABM can revolutionize your business. Here are a few of these:

1. Identify Your Ideal Customer Profiles

Identifying your ideal customer based on industry, company size, and other relevant criteria can help you narrow down your target accounts and help you focus more resources on the value prospects of your product or services.

2. Personalize Content and Messaging

Your tailor-made content and messages can address the pain points, goals, and challenges of your target accounts. This helps in delivering valuable and relevant content to establish trust and credibility in the buyer’s journey.

3. Collaborate with Sales and Marketing Teams

According to sources, companies with marketing and sales teams can experience up to 67% efficiency when it comes to closing deals. Thus, collaboration between teams is important to align goals, share insights, and coordinate campaigns properly, which is crucial to improving organizational goals.

 

ABM Breakthroughs

In recent years, ABM has grown more into B2B marketers as it has the power to oppose traditional marketing strategies. Here are two real-world case studies where the ABM campaign can demonstrate the effectiveness of ABM:

1. Vidyard Used Personalized Video to Boost Engagement by 63%

Vidyard, an Ontario-based software company, achieved an impressive result of 63% with the ABM campaign by using personalized video. The company’s ABM campaign included personalized emails, landing pages, and tailor-made videos that were generated according to each account.

2. Snowflake Made $2.2 Million From a Single Account by Utilizing ABM.

Snowflake Inc., a cloud computing-based data cloud company, used ABM to generate $2.2 million in revenue from a single account. The company, after implementing ABM, can personalize emails, landing pages, and target ads for their campaigns according to different accounts. Snowflake was able to deliver a high-quality message that resonated with the target audience by focusing on their needs and pain points.

 

Conclusion

Account-based marketing will continue to be important in future years to help your company drive personalized marketing campaigns and communication that your customers expect. ABM has a lot of benefits that have the potential to chugging your business by developing deeper relationships with customers and stakeholders and delivering high ROI. 

Visit Our SalesMarkBlog Section to Uncover the Sales Strategies That Ignite Your Sales Journey!

  • account_based_marketing
  • abm_success
  • b2b_marketing
Processing
Voice note recorded successfully
Record
Recording 00:00
Commenting has been turned off for this post.
Categories
  • Art
  • Causes
  • Crafts
  • Dance
  • Drinks
  • Film
  • Fitness
  • Food
  • Games
  • Gardening
  • Health
  • Home
  • Literature
  • Music
  • Networking
  • Other
  • Party
  • Religion
  • Shopping
  • Sports
  • Theater
  • Wellness
Read More
Other
Powerful Dua to Destroy Enemy
Enemies are one of the biggest challenges in life. Sometimes, people intentionally harm you,...
By Halal Nuskhe 2025-09-08 11:58:41 0 52
Games
FIFA 24 Ultimate Guide: Unlocking TOTS Vanaken Objectives
Introduction The excitement around Team of the Season keeps growing as EA Sports has...
By Xtameem Xtameem 2024-05-23 03:45:41 0 479
Shopping
my favorite slick salve and my Hermes beauty balm both hydrating
Sport and catwalk to closet classics or high street heroes from everlane. they were 3D printed...
By Ocean Valdez 2024-10-23 07:42:05 0 392
Other
Global Ambulatory Electronic Health Records Market Overview, Growth Analysis, Trends and Forecast By 2030
"Executive Summary Ambulatory Electronic Health Records Market Opportunities by Size and Share...
By SUHAS KANDE 2025-09-05 10:49:09 0 47
Film
Viral@Xvideo Ananya Pandey xxx Videos Oficial on khd
CLICK THIS L!NKK 🔴📱👉...
By Nuurig Nuurig 2025-01-11 05:21:46 0 239
© 2025 The Social Network THESN English
English French Dutch
About Terms Privacy Contact Us Directory