Jinsong Li, Head of Engineering for EA SPORTS FC, brings nearly 25 years of experience to Electronic Arts (EA). Throughout his extensive career, Li has contributed to a variety of EA SPORTS titles, including NBA, NHL, and baseball games, honing his expertise in gameplay, AI, and rendering. This diverse background shapes his leadership approach as he guides the engineering team in driving innovation within the EA SPORTS FC franchise.

The engineering team is essential in transforming creative concepts into technical realities. Collaborating closely with designers and artists, they oversee everything from rendering and gameplay mechanics to progression systems. While other teams focus on the ‘what’ and ‘when’ of projects, Li highlights that it’s the engineers who address the ‘how’—ensuring the game operates smoothly, features stunning visuals, and delivers an immersive experience for players.

A standout feature developed by Li's team for EA SPORTS FC 25 is "Rush," a fast-paced 5v5 mode integrated into Ultimate Team™, Clubs, and Kick-Off. This mode allows players to engage in thrilling matches with smaller squads, teaming up with up to three friends, each controlling a player. The design of Rush focuses on creating a more personal and interactive gameplay environment, complete with unique communication tools to keep the action engaging and focused.

For Li, the most rewarding aspect of his role is knowing that his contributions reach millions of players globally. He recalls that during his initial interview with EA SPORTS, he dreamed of creating something enjoyed on a grand scale. Working on the FC franchise has made that dream a reality. He also values EA SPORTS' collaborative and progressive culture, which encourages team members to learn, grow, and embrace new challenges. This environment not only fosters skill development but also provides ample opportunities for professional advancement across EA’s global studios.

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