What is Demand Generation? – The Definitive Guide for B2B
Introduction: Why B2B Companies Struggle to Generate Demand Consistently
In today’s B2B landscape, attracting high-intent buyers is more complex than ever. Many companies are experiencing a frustrating mix of symptoms:
Low-quality leads that never convert
Reliance on cold outreach with minimal ROI
Disconnected marketing campaigns with no clear funnel alignment
Weak brand presence...
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