Introduction: Content Marketing Has Changed—Is Your Strategy Ready? The COVID-19 pandemic permanently altered how B2B companies connect with buyers. It accelerated digital transformation and forced businesses to rethink communication, value delivery, and engagement strategies. Now, in 2025, content marketing remains the most powerful tool for building brand authority,...

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Introduction: Why Webinars Still Win in the B2B World Webinars have moved beyond being just a content format—they are now a strategic tool for generating high-quality, high-intent B2B leads, especially in the U.S. market. In 2025, decision-makers seek informative, value-packed interactions with solution providers. Webinars offer exactly that. At Intent Amplify®, we help B2B businesses...