With the holiday shopping season approaching, e-tailers are gearing up to take advantage of major shopping days like Black Friday, Cyber Monday, and similar events. Social media trends highlight that livestream shopping has become an effective tool for driving holiday purchases and engaging audiences. Through live video shopping, this trend brings excitement to buying products, discovering...

The global Online Apparel Market has evolved into one of the most dynamic segments of retail, experiencing unprecedented growth over the past decade. With consumers shifting toward digital-first lifestyles, businesses are compelled to rethink strategies to meet evolving expectations. Increased internet penetration, faster deliveries, and seamless payment systems have enhanced...