In today’s fast-paced marketing environment where digital and offline channels collide and consumers behave in unpredictable ways, CMOs are under pressure to prove impact, optimize spend, and stay agile. Marketing Complexities With 2.0 Marketing Mix Modeling offers a roadmap to dealing with attribution ambiguity, channel overlap, shifting consumer behavior, and data challenges. This new...

In today’s fast-paced marketing environment where digital and offline channels collide and consumers behave in unpredictable ways, CMOs are under pressure to prove impact, optimize spend, and stay agile. Marketing Complexities With 2.0 Marketing Mix Modeling offers a roadmap to dealing with attribution ambiguity, channel overlap, shifting consumer behavior, and data challenges. This new...