In today’s fast-paced marketing environment where digital and offline channels collide and consumers behave in unpredictable ways, CMOs are under pressure to prove impact, optimize spend, and stay agile. Marketing Complexities With 2.0 Marketing Mix Modeling offers a roadmap to dealing with attribution ambiguity, channel overlap, shifting consumer behavior, and data challenges. This new...

Why 2026 Will Be the Most Important Year for Social Media Marketers The social media landscape in late 2025 is moving faster than ever before. Platforms are rolling out AI-native features almost weekly, privacy regulations continue to tighten across continents, and consumer attention has become the most valuable currency in digital marketing. Brands that once relied on organic reach alone are...

In today’s fast-paced marketing environment where digital and offline channels collide and consumers behave in unpredictable ways, CMOs are under pressure to prove impact, optimize spend, and stay agile. Marketing Complexities With 2.0 Marketing Mix Modeling offers a roadmap to dealing with attribution ambiguity, channel overlap, shifting consumer behavior, and data challenges. This new...