From Analytics to Action: How Data-Driven Demand Generation Powers B2B Growth in 2025 In the fast-evolving world of B2B marketing, relying on assumptions is no longer enough. Today’s high-performing lead generation strategies are built on data—accurate, real-time insights that turn interest into intent and intent into revenue. At Intent Amplify™, we believe that demand...

Cédric, with your extensive experience in retail analytics, can you share what initially drew you to the world of predictive AI and retail marketing? I spent the bulk of my career in data analytics for the retail sector, and as machine learning and AI models began to proliferate, it was a natural progression for me to immerse myself in those possibilities. The work we’re doing now...

Picture a world where your professional services business operates like a well-oiled machine, effortlessly balancing resources, predicting project outcomes, and communicating with precision. This isn’t a far-off dream—it’s the reality that Artificial Intelligence (AI) is bringing to the professional services industry right now. As the lines between human expertise and...