Competitive Intelligence in Biopharma: Gaining Clarity in Complexity What is Competitive Intelligence in Pharma? A Strategic Guide to Outpacing the Competition In an industry as highly regulated, competitive, and innovation-driven as pharmaceuticals, staying ahead of the curve is critical. This is where competitive intelligence (CI) comes into play. But what is competitive intelligence in...

Cédric, with your extensive experience in retail analytics, can you share what initially drew you to the world of predictive AI and retail marketing? I spent the bulk of my career in data analytics for the retail sector, and as machine learning and AI models began to proliferate, it was a natural progression for me to immerse myself in those possibilities. The work we’re doing now...

Enterprise resource planning (ERP) systems have long served as the backbone of business operations, offering structure but often lacking flexibility. The introduction of artificial intelligence (AI) presents a transformative opportunity—enhancing ERP platforms by improving speed, predictive capabilities, and automation. As we step into 2025, AI-integrated ERP is no longer a distant...

Marketing technology environments often aim for unified data streams for coherent insights while simultaneously experiencing siloed pockets due to tool specialization, organizational structures, or privacy controls. This dual nature creates both opportunity and friction within digital marketing operations, as teams seek to balance consistency and autonomy in a rapidly evolving landscape....

In today’s digital-first world, organizations rely heavily on Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems to run their operations and manage customer interactions. While these platforms generate massive volumes of valuable data, the real challenge lies in turning that information into actionable insights. This is where Business Intelligence (BI)...

In a mobile-first world where apps compete fiercely for attention and retention, converting data into meaningful user understanding is essential. Martech-driven mobile app analytics bridges marketing strategy and technology, enabling teams to unlock deep insights that fuel performance, personalization, and profitable engagement. The Martech Advantage in App Analytics The marriage of marketing...