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  • John Martech added new article
    2024-10-01 06:59:21 -
    Defending Against Enhanced Phishing: What Every CISO Needs to Know
    Chief Information Security Officers (CISOs) have some serious responsibilities on their shoulders as they single-handedly carry the security policies and enforcement, which are directly proportionate to an entire company’s success or downfall. CISO’s insights and knowledge allow a company to balance out supporting its internal team while guarding the organization’s data and...
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  • John Martech added new article
    2024-10-08 09:56:37 -
    Essential Cybersecurity Reads of 2024: Editor’s Picks
    In 2024, the cybersecurity realm has opened new doors to new vulnerabilities and attack techniques. As attacks become more sophisticated and dynamic, traditional defense mechanisms fail to provide protection. Therefore, to effectively combat these challenges, CISOs and IT leaders need to analyze the current situation and mitigate threats in real-time. As we look ahead to 2025, likely, the...
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  • Robert Haas added new article
    2025-04-15 13:33:43 -
    From Awareness to Action: Using Webinars to Accelerate the Buyer Journey
    Driving Buyer Momentum: How Webinars Fast-Track B2B Conversions in 2025 In today’s digitally charged B2B landscape, traditional lead nurturing isn’t enough. Buyers are more informed, expectations are higher, and competition is fiercer than ever. What separates top-performing marketers from the rest? The ability to accelerate the buyer journey—from initial awareness to final...
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  • John Martech added new article
    2024-12-17 06:32:30 -
    Maximizing Impact: How CISOs Can Strengthen Their Role in the C-Suite
    Businesses constantly juggle competing priorities—such as balancing innovation with reliability, investment with profit, and speed with security. Each leader in the organization plays a role in these decisions, and traditionally, CISOs have been positioned as the defenders of the business, focused on security and risk mitigation. Over the past decade, however, the role of the Chief...
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  • Irene Garcia added new article
    2025-03-19 04:23:49 -
    Mercado de Dispositivos Médicos: Innovación y Crecimiento en el Sector de la Salud
    En 2024, el mercado de dispositivos médicos alcanzó un valor aproximado de USD 597,48 mil millones. Se calcula que el mercado crecerá a una tasa anual compuesta del 6,2% entre 2025 y 2034, para alcanzar un valor de USD 1,026.70 mil millones en 2034. Este crecimiento refleja la creciente demanda de tecnología médica avanzada, la evolución de la...
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  • Pawan Martechcube added new article
    2025-03-06 08:57:31 -
    Theresa Lanowitz, Chief Evangelist at LevelBlue - AITech Interview
    To begin, Theresa, could you share a bit about your role as Chief Evangelist and how it relates to the evolving landscape of cybersecurity in the C-suite? As Chief Evangelist, I lead the effort to advance cybersecurity through the vendor-neutral research, writing, and creation of various thought leadership publications, namely the LevelBlue Futures Report. In 2024, the Futures Report examined...
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  • John Martech added new article
    2025-01-10 08:39:10 -
    Underscoring the Importance of Cybersecurity to C-level Executives
    Having spent many years immersed in IT and information security, I can confidently say it has been a rewarding journey. Over time, I’ve observed a significant shift in how organizations perceive cybersecurity. It has gained prominence and relevance, with the role of the Chief Information Security Officer (CISO) evolving positively. CISOs are no longer seen as mere “blockers”...
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  • John Martech added new article
    2024-10-15 07:27:45 -
    Understanding Data Loss Prevention (DLP) in the Digital World
    In the digital world, data is the lifeline of any business, be it trade secrets, sales records, customers’ personal data, and other sensitive information. Organizations use this data to create innovations and increase their long-term client base. However, the current situation is quite different, especially with this surge in cyberattacks, insider threats, and phishing attacks. In a...
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