Today, social media feeds are full of ads, sponsored posts, and videos from influencers promoting the latest finds. The amount of content in feeds is increasing, to more than what customers can consume, leaving organic posts to become invisible and inundated by sponsored content. The more content is published, the more organic reach falls naturally. Because of this, social platforms are...

Market opportunities in Indonesia are thriving and diverse owing to robust economic growth and rich natural resources. Its GDP has been a consistent upward trajectory with a large young population which enhances productivity and boosts consumer spending. Home to more than 280 million individuals Indonesia presents a dynamic and expanding consumer market. This therefore makes it a compelling...