From Analytics to Action: How Data-Driven Demand Generation Powers B2B Growth in 2025 In the fast-evolving world of B2B marketing, relying on assumptions is no longer enough. Today’s high-performing lead generation strategies are built on data—accurate, real-time insights that turn interest into intent and intent into revenue. At Intent Amplify™, we believe that demand...

Cédric, with your extensive experience in retail analytics, can you share what initially drew you to the world of predictive AI and retail marketing? I spent the bulk of my career in data analytics for the retail sector, and as machine learning and AI models began to proliferate, it was a natural progression for me to immerse myself in those possibilities. The work we’re doing now...

Introduction: The AI-Driven Voice of the Future Is Now In the B2B world, cold calling has always been a high-risk, high-reward game. Done right, it opens doors to valuable conversations and high-value deals. Done wrong, it wastes time and burns through lists. But now, with the rise of Voice AI, cold calling is experiencing a much-needed renaissance. Businesses are witnessing how artificial...

Introduction: Why Timing Is Everything in B2B Appointment Setting In B2B sales, success is not just about who you reach, but when you reach them. You might have the perfect pitch, the right solution, and a qualified lead — but if you engage them at the wrong time, the opportunity can easily slip away. That’s why businesses worldwide are turning to predictive AI...

Picture a world where your professional services business operates like a well-oiled machine, effortlessly balancing resources, predicting project outcomes, and communicating with precision. This isn’t a far-off dream—it’s the reality that Artificial Intelligence (AI) is bringing to the professional services industry right now. As the lines between human expertise and...