Votre boutique Shopify est-elle suffisamment rapide pour convertir vos visiteurs ? De nombreux propriétaires de boutiques ralentissent involontairement leur site en utilisant trop de scripts : analyses, balises marketing, outils tiers… tous efficaces individuellement, mais combinés, ils peuvent impacter considérablement les performances. 📊 Commencez par un audit : utilisez des outils comme Google Lighthouse/PageSpeed ​​pour identifier les scripts qui bloquent le chargement de vos pages. 🕒 Différez ou chargez les scripts non critiques de manière asynchrone afin que le contenu visible s'affiche rapidement. 🧰 Utilisez un gestionnaire de balises (par exemple, GTM) pour centraliser tous vos scripts → code plus clair, contrôle facilité. 🔄 Refactorisez le code personnalisé : supprimez les boucles ou les appels d'API redondants, simplifiez la logique. Le résultat ? Une boutique optimisée et réactive qui conserve toute la puissance marketing/analytique sans impact sur la vitesse. Des utilisateurs satisfaits, plus de conversions. 👉 Vous souhaitez consulter le guide complet ? Consultez « Optimisation des scripts personnalisés : création d'une boutique optimisée et réactive » de MagentoBrain. Ce document détaille le processus d'audit, les bonnes pratiques et les points à éviter. https://magentobrain.com/articles/custom-script-optimization-building-a-lean-responsive-store/ #ecommerce #Shopify #WebPerf #ecommercestore

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