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  • Aman Salvee added new article
    2025-07-08 12:27:21 -
    Adaptive PPC Trends Dominating Multichannel Reach
    The world of pay‑per‑click (PPC) is rapidly evolving, driven by technological advances, privacy shifts, and changing consumer behavior. To stay competitive, marketers must adapt to new strategies and tools shaping the digital advertising landscape this year. Smarter Use of First‑Party Data With increasing privacy regulations and the phase‑out of third‑party cookies, first‑party data has become...
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  • Aman Salvee added new article
    2025-07-15 18:55:17 -
    Creating Influence That Feels Personal
    In today’s attention economy, influence is no longer measured by likes or followers alone. A quiet revolution is unfolding—led not by viral sensations, but by everyday individuals who create meaningful connections within communities. These are the social and relationship influencers. Their power lies not in promotion, but in presence. Unlike traditional influencers who rely on...
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  • Aman Salvee added new article
    2025-07-16 12:18:26 -
    MarTech Interview with Karl Rumelhart on Performance Metrics
    Karl, your professional journey from academia to leading product innovation at global tech companies is truly distinctive. How has your background in mathematics shaped your approach to product leadership and strategy?My years in mathematics taught me two habits that remain core to how I lead products today. First, mathematicians never shy away from hard problems—real breakthroughs...
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  • Robert Haas added new article
    2025-05-28 11:55:33 -
    Sustainable Lead Generation: Ethical Growth Without Data Waste
    Sustainable Lead Generation: Building a Future-Ready Funnel Without Data Waste In today's B2B landscape, lead generation isn't just about quantity—it's about quality, ethics, and sustainability. As data privacy regulations tighten and businesses prioritize long-term relationships over quick wins, sustainable lead generation has become a critical focus for top-performing...
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