Account Profiling: A map to building database and creating surplus sale  May 17, 2023   by  SalesMark Global Keeping the marketers ahead of their game, Account Profiling helps them understand their potential customers along with their specific requirements, thus providing value-added information to the marketers. In the age of an ever-changing world,...

Introduction:  In the highly competitive landscape of B2B marketing, Account-Based Marketing (ABM) has emerged as the cornerstone strategy for organizations aiming to drive high-value conversions. Unlike traditional marketing, ABM focuses on identifying and targeting high-potential accounts with personalized campaigns that align perfectly with the unique needs of each prospect....