AI and Personalization in ABM: A Winning Combination October 30, 2023  by SalesMark Global In today’s hyper-competitive business landscape, Account-Based Marketing (ABM) has emerged as a powerful strategy for targeting high-value accounts and securing valuable leads. But as ABM gains traction, marketers need to constantly evolve their approach...

B2B Marketers and their harmony with Conversational AI and Chatbots May 24, 2023  by SalesMark Global Who doesn’t want an impromptu answer while you are looking for one, in a situation that demands a quick answer while you surf the world of the internet? Well, thanks to Artificial Intelligence, or what we call commonly called ‘AI’, it...

The intersection of artificial intelligence (AI) and digital advertising to create truly engaging experiences across global audiences and cultures is reaching an inflection point. Companies everywhere are leveraging powerful trends in AI, machine learning and apps for performance marketing. Today’s AI and machine learning technologies are allowing apps to understand speech, images, and...

How Companies Are Using AI in Digital Marketing February 26, 2024  by SalesMark Global Explore how businesses leverage AI to enhance their digital marketing efforts. Discover innovative strategies and real-world examples of AI applications in driving marketing success.   Table of contents Introduction Three Ways Organizations Are Using AI in Digital...

Looking to Start a Digital Marketing Career? Digital Marketing Courses in Bangalore Might Be Your First Step Let’s be honest — choosing a career today can feel overwhelming. There’s so much noise about AI, tech jobs, remote work, upskilling… and somehow, you’re supposed to make the right choice. If you’re someone who loves the internet, enjoys being...

The Impact of Artificial Intelligence on Account-Based Marketing February 1, 2024  by SalesMark Global Table of contents Introduction Enhanced Targeting and Segmentation Personalized Content and Messaging Predictive Lead Scoring and Prioritization Automated Campaign Optimization Seamless Sales and Marketing Alignment Continuous Learning and...

Why Bangalore is the Epicenter of Digital Marketing Education Bangalore isn’t just India’s tech playground—it’s where digital dreams take flight. Think beyond the IT parks and buzzing coworking spaces. This is a city where ambition meets opportunity, where creative minds and tech wizards collide to build the future. If you're eyeing a career that blends strategy,...