Jim, could you start by telling us about your journey to becoming the CEO of Conversica and what drives your passion for the role? I was asked, by our Private-Equity investors, to take a look at Conversica & provide my perspective, 5 years ago. Who would have known that my strong opinions about the business would result in them offering me the opportunity to turn perspective into action....

What are the primary hurdles faced by IT professionals in acquiring the requisite skills and expertise for successful digital transformation initiatives?    The technology landscape is constantly evolving with new advancements, making it challenging to stay updated. While traditional concepts like data warehousing and data lakes have seen improvements, emerging technologies like AI...

Driving Buyer Momentum: How Webinars Fast-Track B2B Conversions in 2025 In today’s digitally charged B2B landscape, traditional lead nurturing isn’t enough. Buyers are more informed, expectations are higher, and competition is fiercer than ever. What separates top-performing marketers from the rest? The ability to accelerate the buyer journey—from initial awareness to final...

Let's be real for a second. In today's digital-first world, local businesses have a golden opportunity to crush it online. How? By nailing their local SEO game. If you're not optimizing for local search, you're basically leaving money on the table. So, grab a coffee, sit back, and let's dive into some killer local SEO strategies that'll help you dominate your neighborhood search results. And...

From Awareness to Action: Supercharging Multi-Touch Campaigns with Webinar Marketing In today’s competitive B2B marketing landscape, a single touchpoint is rarely enough to drive conversions. Buyers are more informed, more cautious, and take longer to make purchasing decisions. That’s why multi-touch campaigns — coordinated efforts that engage prospects across...

In the ever-evolving world of sewing technology, the introduction of the side cutter computer-controlled sewing machine stands out as a groundbreaking innovation. This advanced piece of equipment is designed to enhance efficiency, precision, and versatility in both domestic and industrial sewing applications. In this article, we'll explore the numerous benefits of using a side cutter...

The New Powerhouse in B2B Buyer Journeys: Webinars Webinars have emerged as one of the most powerful tools in B2B marketing today. In a world where digital engagement defines buyer behavior, webinars offer an interactive, scalable, and cost-effective way to connect with prospects. From educating potential buyers to accelerating pipeline velocity, webinars are influencing critical moments in the...