A brief on B2B’s tailored solution—Account-Based Marketing  June 21, 2023  by SalesMark Global In today’s digitally connected and always-on-the-go world, companies are ensuring to invest in top-notch marketing strategies to stand out different amidst the lot.  They are out there to provide their customers with the best services...

Account Profiling: A map to building database and creating surplus sale  May 17, 2023   by  SalesMark Global Keeping the marketers ahead of their game, Account Profiling helps them understand their potential customers along with their specific requirements, thus providing value-added information to the marketers. In the age of an ever-changing world,...

Choosing the Right ABM Platform for Your Business November 2, 2023  by SalesMark Global Account-based marketing (ABM) is a strategy that has been popular over the past few years among B2B marketers. It is one of the smartest approaches for B2B companies of all sizes that need to reach and influence customers within an account effectively. The essence of...

Implementing Predictive Analytics in Your ABM Toolkit November 24, 2023  by SalesMark Global Prediction analytics is used by business domains such as supply chain, marketing, sales, and finance to anticipate consumer behavior. Table of contents Introduction Predictive Analytics in ABM Steps on Implementing Predictive Analytics Data Collection and...

Mastering ROI Measurement for Account-Based Marketing November 9, 2023  by SalesMark Global Explore the world of ABM, discuss its importance, and provide effective strategies for ROI measurement. In the ever-evolving realm of digital marketing, precision and personalization have become paramount. Enter Account-Based Marketing (ABM), a strategic...