Debunking Content Marketing Myths May 2, 2024  by SalesMark Global Explore the truth behind common content marketing myths in 2024.   Table of contents1. AI is Not Human2. Impact of Content Length on Engagement in 20243. SEO Still Essential in 2024   Alright, so here’s the deal: undoubtedly, content marketing will remain in the spotlight...

Unlocking Sustainable Growth: Full-Funnel Lead Generation Strategies That Convert In today’s fiercely competitive B2B landscape, generating leads isn’t enough. To truly thrive, businesses must adopt a full-funnel lead generation strategy that not only attracts prospects but nurtures them through every stage of the buyer journey—from the first click to final...

Content marketing has become the cornerstone of successful B2B strategies, yet many businesses struggle to navigate its complexities. Furthermore, understanding both the advantages and obstacles can transform your marketing approach and drive sustainable growth. What Is Content Marketing and Why Does It Matter? Content marketing involves creating and distributing valuable, relevant content...

Introduction: Content Marketing Has Changed—Is Your Strategy Ready? The COVID-19 pandemic permanently altered how B2B companies connect with buyers. It accelerated digital transformation and forced businesses to rethink communication, value delivery, and engagement strategies. Now, in 2025, content marketing remains the most powerful tool for building brand authority,...

Introduction: Welcome to the Future of Content Marketing The digital content landscape is evolving at an unprecedented pace. As B2B decision-makers consume content across multiple channels, businesses must rethink how they connect, engage, and convert. Today, content is no longer just a branding tool — it is a strategic asset that directly fuels lead generation and revenue growth. As one...

Introduction:  In the fast-paced, ever-evolving world of B2B marketing, demand generation has emerged as a critical driver of business success. From driving qualified leads to fueling the sales pipeline and accelerating revenue, demand generation is no longer optional—it’s essential. As we move deeper into 2025, businesses are seeking out the top demand...

Unlock Explosive Lead Growth Through Strategic Content Distribution Content syndication represents one of the most powerful yet underutilized strategies in B2B marketing today. While 73% of marketers struggle to generate quality leads consistently, smart businesses leverage content syndication to amplify their reach and accelerate lead generation by up to 300%. At Intent Amplify®,...