Account Profiling: A map to building database and creating surplus sale  May 17, 2023   by  SalesMark Global Keeping the marketers ahead of their game, Account Profiling helps them understand their potential customers along with their specific requirements, thus providing value-added information to the marketers. In the age of an ever-changing world,...

Building a Target Account List for ABM Success November 16, 2023  by SalesMark Global B2B marketers should speculate about defining the target audience, finding important stakeholders, and analyzing before creating a successful target account list. Table of contents Introduction What Is a Target Account List (TAL)? Benefits of Having a Well-defined...