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  • Aman Salvee added new article
    2025-07-08 12:27:21 -
    Adaptive PPC Trends Dominating Multichannel Reach
    The world of pay‑per‑click (PPC) is rapidly evolving, driven by technological advances, privacy shifts, and changing consumer behavior. To stay competitive, marketers must adapt to new strategies and tools shaping the digital advertising landscape this year. Smarter Use of First‑Party Data With increasing privacy regulations and the phase‑out of third‑party cookies, first‑party data has become...
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  • Aman Salvee added new article
    2025-07-16 12:18:26 -
    MarTech Interview with Karl Rumelhart on Performance Metrics
    Karl, your professional journey from academia to leading product innovation at global tech companies is truly distinctive. How has your background in mathematics shaped your approach to product leadership and strategy?My years in mathematics taught me two habits that remain core to how I lead products today. First, mathematicians never shy away from hard problems—real breakthroughs...
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  • John Martech added new article
    2025-09-02 09:08:40 -
    Smart Decisions via Martech-Driven Mobile App Analytics
    In a mobile-first world where apps compete fiercely for attention and retention, converting data into meaningful user understanding is essential. Martech-driven mobile app analytics bridges marketing strategy and technology, enabling teams to unlock deep insights that fuel performance, personalization, and profitable engagement. The Martech Advantage in App Analytics The marriage of marketing...
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  • John Martech added new article
    2025-09-03 08:55:59 -
    The Top 10 Local Marketing Tactics Every Entrepreneur Should Use
    In the competitive local marketplace, businesses win by crafting strategies that resonate with their community while leveraging both online and offline channels. From enhancing Google presence to creating meaningful local partnerships and events, the right tactics can drive visibility, trust, and engagement at a neighborhood level. This article explores uniquely effective approaches every...
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  • John Martech added new article
    2025-09-03 10:15:28 -
    Tomorrow’s Consumer Today and the Rise of AR Shopping
    In an age where consumer expectations evolve at lightning speed, businesses must rethink strategy to engage not only today’s audience but the next generation of buyers. This means embracing personalization, seamless omnichannel experiences, purpose-driven messaging, immersive technology, and agile systems that anticipate what tomorrow’s consumer will demand—right now....
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  • John Martech added new article
    2025-09-03 07:27:11 -
    Why Agencies Invest in Programmatic Video Advertising in AI
    In today’s digital ecosystem, programmatic video advertising enhanced by AI is reshaping how brands connect with audiences with speed, precision, and relevance. AI injects intelligence into every phase—from real-time bidding to creative adaptation—allowing marketers to deliver engaging video ads optimized for audience context and performance. This article delves into why...
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