ABM Tactics for Closing the Deal: Strategies for High-Conversion Rates January 8, 2024  by SalesMark Global In the ever-evolving landscape of B2B marketing, Account-Based Marketing (ABM) has emerged as a strategic approach to target and engage high-value accounts. ABM goes beyond traditional lead generation by focusing on personalized interactions with...

ABM Tactics for Closing the Deal: Strategies for High-Conversion Rates January 8, 2024  by SalesMark Global In the ever-evolving landscape of B2B marketing, Account-Based Marketing (ABM) has emerged as a strategic approach to target and engage high-value accounts. ABM goes beyond traditional lead generation by focusing on personalized interactions with...

AI-enabled ABM Metrics Strategies for Increased Conversions January 15, 2024  by SalesMark Global Table of contents Introduction 7 Strategies to Track ABM Metrics With AI Software and Tools Engaging the Right Target Accounts Social Media Engagement Monitoring Sales Velocity Form Completions by Target Audience Conversion Rate Is More Win Rate Track...

Predicting Conversion Potential with AI-Powered Lead Scoring January 29, 2024  by SalesMark Global Table of contents Introduction The Evolution of AI Leads Scoring The Role of AI in Lead Scoring Data Collection Data Analysis Lead Scoring Model Predictive Analytic Traditional vs AI Lead Scoring How AI-powered Lead Scoring Sets Marketers Up for...