Data-driven Precision Marketing for Effective Demand Generation January 25, 2024  by SalesMark Global Table of contents Introduction Why is Data Important in Precision Marketing? Effective Data-Driven Precision Marketing Transformative Impact on Demand Generation Challenges and Considerations Final Considerations Introduction The integration...

In recent years, competition among travel service providers has intensified due to the global resurgence of the tourism sector. Launching generic vacation promotions is no longer sufficient to attract today’s discerning travelers. The differentiating factor lies in harnessing smart data to deliver tailored holiday offers based on individual preferences. This article explores how tourism...

The Benefits of Implementing an Account-Based Marketing (ABM) Strategy November 20, 2023  by SalesMark Global Learn the post-implementation outcomes following the application of the ABM strategy. Table of contents- ABM Implementation of ABM in businesses Aligning marketing and sales teams The Results of an ABM Strategy Following Implementation...