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  • Aman Salvee added new article
    2025-07-08 12:27:21 -
    Adaptive PPC Trends Dominating Multichannel Reach
    The world of pay‑per‑click (PPC) is rapidly evolving, driven by technological advances, privacy shifts, and changing consumer behavior. To stay competitive, marketers must adapt to new strategies and tools shaping the digital advertising landscape this year. Smarter Use of First‑Party Data With increasing privacy regulations and the phase‑out of third‑party cookies, first‑party data has become...
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  • John Martech added new article
    2024-08-14 07:32:21 -
    Beyond Traditional Social Media: Why It's Time to Rethink Your Strategy
    Today, social media feeds are full of ads, sponsored posts, and videos from influencers promoting the latest finds. The amount of content in feeds is increasing, to more than what customers can consume, leaving organic posts to become invisible and inundated by sponsored content. The more content is published, the more organic reach falls naturally. Because of this, social platforms are...
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  • Aman Salvee added new article
    2025-07-15 18:55:17 -
    Creating Influence That Feels Personal
    In today’s attention economy, influence is no longer measured by likes or followers alone. A quiet revolution is unfolding—led not by viral sensations, but by everyday individuals who create meaningful connections within communities. These are the social and relationship influencers. Their power lies not in promotion, but in presence. Unlike traditional influencers who rely on...
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  • Aman Salvee added new article
    2025-07-16 12:18:26 -
    MarTech Interview with Karl Rumelhart on Performance Metrics
    Karl, your professional journey from academia to leading product innovation at global tech companies is truly distinctive. How has your background in mathematics shaped your approach to product leadership and strategy?My years in mathematics taught me two habits that remain core to how I lead products today. First, mathematicians never shy away from hard problems—real breakthroughs...
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  • Aman Salvee added new article
    2025-07-12 18:54:13 -
    Top Platforms That Support Hyper-personalized Marketing
    In today’s digital-first world, customers expect more than just a personalized greeting. They want interactions that feel intuitive, relevant, and timely. Hyper-personalization is answering this demand by reshaping how businesses connect with their audiences on an individual level and in real time. What Is Hyper-PersonalizationHyper-personalization is a marketing strategy that...
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