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  • Aman Salvee added new article
    2025-07-08 12:27:21 -
    Adaptive PPC Trends Dominating Multichannel Reach
    The world of pay‑per‑click (PPC) is rapidly evolving, driven by technological advances, privacy shifts, and changing consumer behavior. To stay competitive, marketers must adapt to new strategies and tools shaping the digital advertising landscape this year. Smarter Use of First‑Party Data With increasing privacy regulations and the phase‑out of third‑party cookies, first‑party data has become...
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  • John Martech added new article
    2024-08-14 07:32:21 -
    Beyond Traditional Social Media: Why It's Time to Rethink Your Strategy
    Today, social media feeds are full of ads, sponsored posts, and videos from influencers promoting the latest finds. The amount of content in feeds is increasing, to more than what customers can consume, leaving organic posts to become invisible and inundated by sponsored content. The more content is published, the more organic reach falls naturally. Because of this, social platforms are...
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